Our story

AMEROSE began with a simple belief: flowers should do more than look beautiful — they should feel meaningful.

Born from a deep appreciation for nature and its quiet elegance, the brand was created to honour the connection between flowers and the emotions they carry. We believe flowers have the power to elevate a moment, to soften a space, and to bring beauty into everyday life with intention.

Inspired by the enduring bond between a mother and child, the name AMEROSE reflects care, devotion, and connection — values that shape the spirit of our work. 

Each floral composition is designed not only for visual impact, but to convey sentiment with refinement and sincerity. Through flowers, we aim to help you express what words sometimes cannot.

What do we do?

At AMEROSE, we design flowers with intention. From luxury flower hatboxes to bespoke arrangements and bouquets delivery in London, every design reflects our commitment to quality and lasting beauty.

We source fine blooms and materials, because details matter — and you can see the difference. Guided by a passion for beauty and a deep respect for nature, our modern, romantic designs bring elegance and meaning to every space and occasion.

Our approach

Each AMEROSE composition is created to order within our London based studio, where floristry is approached as a craft. Every bloom is selected carefully — chosen for its structure, tone, and natural character — and assembled with careful attention to proportion and balance.

We do not produce in volume. Instead, each arrangement is composed individually, guided by an understanding that flowers carry meaning as well as beauty. This considered approach allows us to preserve the integrity of our work and honour the significance of the moment it is intended for.

By limiting daily production, we ensure that every flower arrangement receives the time and precision it deserves. From the first stem placed to the final ribbon detail, each piece leaves our London studio refined, composed, and complete.

Our service

At AMEROSE, service is approached with the same care and intention as our compositions. From the moment you begin selecting an arrangement to its final delivery, every detail is managed with precision and discretion.

We understand that each order carries meaning. Our team remains attentive and responsive, offering considered guidance whenever needed to ensure the experience feels seamless and assured.

With AMEROSE, you receive not only thoughtfully crafted floral works, but a level of service that reflects the same refinement and dedication behind every piece we create.

Our beliefs

At AMEROSE, we believe beauty should be kind — to people and the planet. We are committed to responsible sourcing and conscious practices whenever possible, because beauty should be considered not only in how it looks, but in how it’s created. It’s our way of ensuring the beauty we create today doesn’t compromise tomorrow. AMEROSE creates flowers with purpose — designed to be felt, remembered, and enjoyed.

Our packaging

At AMEROSE, we take great care in how each luxury flowers arrangement is prepared and presented. Our compositions are elegantly wrapped, presented in a velvet hatbox, or arranged in a basket — each finished with our signature ribbon.The compositions are hand-delivered in London in an aqua-box to maintain hydration and transported in a protective box to ensure it arrives in perfect condition.

Each order includes flower food, care instructions, and a premium velvet-to-touch card for your personal message — so the experience feels considered from the moment it is received, and the flowers remain beautiful for as long as possible.